Style isn’t just about what you wear. It’s how you show up – to work, to your relationships, to your life.
I’m Josephine Eve, a Sydney-based personal stylist with a love for structure, strategy, and style that actually works.
For the past 11 years, I’ve helped women and men build intentional wardrobes that reflect who they are, support how they live, and make getting dressed feel effortless.
For me, fashion was never an afterthought. I used it as a way to build confidence from the outside in, long before I had the language or inner tools to feel secure in myself. Over the years, I paired that with therapy and deep personal development, and discovered how powerful style can be when it’s aligned with who you truly are.
Now I bring that same transformation to my clients.
Whether you’re building a wardrobe from scratch, refreshing what you already own, or figuring out how to dress for who you’re becoming- I’m here to make it easy, strategic, and tailored to you.
Together, we work through your wardrobe step-by-step: what suits your shape, what colours bring you to life, and what pieces are actually worth investing in.
My approach is collaborative, honest and detail-driven. I won’t dress you in trends just to keep up. I’ll teach you how to build a wardrobe that evolves with you; with quality, clarity and intention behind every piece.
If you’re ready to feel more confident in what you wear (and how you show up), I’d love to guide you through the process.
What sets me apart is how thorough and strategic I am. I don’t just pull outfits together, I build wardrobes with intention. Every fabric, colour, fit, and finish is considered so the result feels seamless, versatile, and elevated. My clients know I love being planned and prepared.
Working with me isn’t a one-off shop, it’s an ongoing partnership. Season after season, I manage wardrobes so every new selection of pieces fits seamlessly, giving my clients effortless daily style without wasted money or second-guessing.
So many wardrobes are full of clothes that never see the light of day. My approach ensures every piece has a purpose, with strategies to make getting dressed easier, more versatile, and aligned with real life.
I focus on sourcing high-quality pieces that truly pull their weight in a wardrobe. Each item is chosen for its versatility, longevity, and ability to be styled multiple ways. My clients invest in the right items and enjoy clothes that work seamlessly across every part of their life.
HOW I DID IT
2014
The beginning of something bigger…
What started as a love for style quickly grew into a business dedicated to helping people feel confident in how they present themselves. From those first wardrobe edits and shopping sessions, my focus has always been on creating effortless, elevated style solutions that save time and help clients step into the best version of themselves.
2021
The shift that changed everything
As the world adapted after the pandemic, so did the way people wanted to dress. Careers, lifestyles, and even body shapes had shifted and wardrobes needed to catch up. This moment pushed my work beyond styling ‘outfits’ into creating complete strategies that aligned clothing with the bigger changes happening in my clients’ lives.
2025
Where it is now…
Today, I work exclusively with ambitious professionals & business owners who want wardrobes that are as strategic as they are stylish. I build capsule wardrobes and seasonal outfit systems that give clients the right pieces that are high quality; creating versatility, longevity, and ease. My role is to bring structure and refinement, so they can move through their week with confidence, knowing every outfit has already been thought through.
WHAT CLIENTS ARE SAYING
They came to me feeling overwhelmed or unsure, they left with clarity, confidence and a wardrobe that works.
Monday – Friday: 9am – 5pm
Saturday & Sunday: Closed.
Copyright © 2025 Josephine Eve. All Rights Reserved.
